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02 2023 China International Travel Mart (CITM)
CITM 2023 wraps up
successfully
2023 中国国际旅游交易会
圆满收官
By Tao Hong, Ma Xinhuan and Huang Shijun □ 陶红 马新焕 黄世俊 ∕文
The 2023 China International Travel Mart (CITM), with the theme of “Ni- Thailand, Myanmar, Cambodia, Vietnam, Nepal, Malaysia and Laos, intangible
hao! China”, was held from November 17 to 19 in Kunming, Yunnan. Among cultural heritage departments of Poland, Ukraine and Italy, as well as interna-
all Chinese provinces, Yunnan impressed the audience with the largest exhibi- tional organizations such as the United Nations World Tourism Organization
tion size and the largest number of exhibition booths. The Yunnan exhibition (UNWTO), the Pacific Asia Travel Association (PATA), the International Moun-
area, themed on “Yunnan, a many-splendored life”, covered more than 20,000 tain and Tourism Alliance (IMTA), the Pacific Tourism Organization (SPTO)
square meters. Here, the culture and tourism authorities of the province’s six- and the Shanghai Cooperation Organization presented cultural and tourism
teen prefectures (cities), as well as 580 institutes, businesses and organizations, resources all over the world in pursuit of opportunities for exchanges and coop-
set up 80 special booths and 264 standard booths. eration.
As of November 18, 795 business negotiations were carried out at the CITM 2023 proved to be a window opening onto Yunnan as well as China
venue, involving sales (or intended sales) of 23.404 billion yuan (US$ 3.279 and the world. At the exhibition booths, visitors were able to learn more about
billion), which represent real benefits brought to local people by the “Yunnan: Yunnan and China, and tourism industry players could seek cooperation for
A Many-splendored Life”. Having jointly built the province’s tourism industry, common development. This event also helped Yunnan people to make full use
Yunnan people of all ethnic groups are ushering in a time of harvest. of the province’s unique tourism resources to forge a strong sense of communi-
Through their representatives, the ministries of tourism of South Africa, ty among the Chinese people.
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