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19 China·South Asia
Unlocking wealth code of China-
South Asia Expo
解锁南博“财富密码”
Stepping into the South Asia Pavilion that more new Nepalese faces have joined
of the China-South Asia Expo feels like this year. “With no visa fees required to
entering a vibrant world filled with exotic come to China, we truly appreciate the
flavors, showcasing the rich diversity and sincerity of China’s openness to the outside
unique charm of the South Asian region. world,” he said.
From Nepal’s luxurious cashmere products Indian exhibitor Manisha Wadhera
and India’s exquisite jewelry and shoes to attends the China-South Asia Expo each
Pakistan’s fine leather and jade, Sri Lanka’s year to showcase her jewelry and designs
gemstones and black tea, as well as Bang- inspired by nature. She also expressed in-
ladeshi textiles, Afghanistan’s dried fruits, terest in the stones from Yunnan, saying,
and the Maldives’ shells and coral orna- “You can find jade products everywhere
ments, the array of products is truly a sight here in Yunnan; they are stunning. Agate
to behold. from India tends to be rose-red, while Yun-
“This jade is not glued; it’s a solid nan agate exhibits a deeper red hue.”
piece carved from one whole stone!” said In front of the Maldives booth, the
Qaimi, a jade trader from Pakistan, as he exhibitor introduced himself in Chinese,
showcased a mushroom-shaped piece of saying, “I am Ibrahim Shareef, and my
jade to the steady stream of visitors. “This Chinese name is Li Yong. This is my
is Ganoderma lucidum, which holds signif- eighth time attending the China-South Asia
icant meaning for Chinese people, and it is Expo.” Ibrahim highlighted that the booth
entirely handmade.” featured a variety of Maldivian specialty
“Many Chinese consumers appreciate products, including coconut shell paint-
handmade products, which presents us ings, shell bracelets, and coral necklaces.
with a great opportunity. Our hand-embroi- “My products have also been showcased
dered scarves, cashmere shawls, handmade in Hangzhou, Guangzhou, and Yiwu. The
bags, and other purely handcrafted items China-South Asia Expo is a fantastic plat-
are quite popular among buyers,” said Ful form that benefits us exhibitors each ses-
Prasad Sharma, an exhibitor from Nepal. He sion.” He expressed his hope to learn live
added that participating in the China-South broadcasting techniques to sell goods on-
Asia Expo has effectively connected him with line and promote his products on a broader
both wholesale buyers and retail consumers. platform.
Nepalese exhibitor Suresh Dhakal “The China-South Asia Expo gives us
was enthusiastically presenting the cash- a wonderful opportunity to showcase our
mere scarf in his hands to visitors products,” said Afghan exhibitor Saeed Sal-
at his booth. This marks Suresh iman Farooqi, smiling. Behind him, color-
Dhakal’s sixth participation ful handmade carpets drew the attention of
in the China-South Asia many visitors. Farooqi can speak some ba-
Expo, and he noted sic Chinese, which allows him to introduce
the carpets and engage in negotiations. In
addition to offline sales, he has learned a
new “wealth code” in China—hiring three
local people to help with online carpet sales
through live streaming.