Page 9 - YunnanTourismCultureTimes (118)

08
FOCUS | 焦点

Purchasing the ideal lifestyle

购买理想生活

By Chang Yuan □ 常远 / 文

From private chefs crafting meals in the she asserted, drawing a critical distinction
home to the professional rigor of clinical between modern housekeeping and its tradi-
patient care and the harmonious blend of tional counterpart. She insists that services
aesthetics and psychology in organizational pertaining to health and safety, particularly
services, a wide array of specialized life- patient and maternal-infant care, require
style solutions is emerging. These services caregivers with formal qualifications and
directly address life’s pain points, striving to skills, not ordinary domestic helpers.
meet the growing demand for personalized, “A new trend is emerging in mater-
high-quality experiences. nal-infant care,” explained Li. “Professional
— In-home private dining: where every ‘postpartum coach’ services are gaining
meal is a ritual. traction with new parents.” Unlike a mater-
“We go beyond traditional housekeeping nity nurse who primarily provides custodial
to provide comprehensive home banquet care, a postpartum coach focuses on educa-
solutions for discerning clients,” said Peng tion and coaching. They make in-home vis-
Ruyou, head of a top-tier housekeeping firm its to teach practical skills in parenting and
in Kunming. Spotting a gap in Yunnan’s in- recovery, empowering the family. Charged
home culinary market in early 2023, the flexibly by the day or hour, this profession-
former self-media entrepreneur used his al, adaptable, and cost-effective service is
promotional skills to build a team of profes- becoming a popular market alternative.
sional chefs and launch a premium, custom- — Decluttering your home, decluttering
ized home catering service. your mind.
Their services cater to both high-end “Today, organizing is about much more
business entertaining and family celebra- than neatness,” stated Yin Xiaona, founder
tions seeking meaningful ritual. With prices of Joan Organizing & Styling Studio and
ranging from 1,500 yuan to tens of thou- Director of the Storage & Organization Pro-
sands per event, the comprehensive process fessional Committee of Yunnan Household
includes custom menu design, premium Service Association. “It’s a tool for rebuild-
ingredient sourcing, on-site cooking, and ing order and expressing a lifestyle aesthet-
full cleanup. “The most precious banquet ic.” She notes that professional organizers
is a home banquet,” Peng said. To ensure help clients curate their possessions and
this, all ingredients are sourced fresh daily, streamline movement within the home. The
and the cooking process is fully transparent, result is a dual benefit: freeing up physical
giving clients the peace of mind that comes space while also reducing mental clutter,
with a truly professional service. Currently, enhancing life efficiency, and potentially
Peng's team generates an annual turnover strengthening family relationships.
of approximately 1.5 million yuan, serving Yin cited one case where a client was
clients across Kunming and its surrounding drowning in over a thousand items of cloth-
areas. ing. After her team’s four-day organization-
— Meticulous care: from optional to es- al overhaul, the client reported months later:
sential. “This brings far more joy than shopping,
“Housekeeping services have long been and our family gets along better now.”
commonplace. For families with the means “Organizing does more than refresh a
and the need, they have become a regular space; it guides a better lifestyle,” said Yin.
household expense,” said Li Hongmei, CEO “It provides a clear inventory of posses- commercial space organization, and custom tion, evolving from basic chore assistance
of Angel Baby (Yunnan) Health Industry sions, helping to prevent repetitive buying. tea space creation. She also partners with to the procurement of a curated lifestyle.
Group. Because all solutions are tailored to individ- schools to develop practical organizing This transformation, driven by increasing-
With more than a decade of experience ual habits, they are also easy to keep up.” courses as part of their life-skills curricula, ly robust professional standards, training
in maternal-infant care, elderly care, and Additionally, by integrating her exper- thereby continuously broadening the scope systems, and qualification frameworks, is
patient care, Li has a keen understanding tise in tea art and design, Yin has expanded and impact of professional organizing. steering the entire industry toward greater
of industry trends. “What consumers prior- her offerings into new areas. These include Yunnan’s housekeeping market exem- refinement, specialization, and premium
itize most today is professional expertise,” storage design for unfurnished apartments, plifies the broader shift in service consump- quality.