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15         CITY LIFE     |   城事






















































                   Kunming: Harmonizing a leisurely lifestyle



                                with entrepreneurial aspirations




                                               昆明:慢生活与创业梦






           Cui Yang, a 35-year-old soft-                                                                               munity for digital nomads — the
        ware development engineer, has                                                                                 BCC Longshan Digital Nomad
        been residing in Kunming for                                                                                   Center — was opened in Anning
        eight months now. He said, “Life                                                                               City as part of the city’s “beautiful
        here is very relaxed, and I feel like                                                                          countryside creation” initiative.
        things have slowed down.” With                                                                                 Since its establishment, the center
        a monthly rent of 2,500 yuan, he                                                                               has drawn nearly a hundred digital
        enjoys exploring the market filled                                                                             nomads from more than ten coun-
        with a variety of wild vegetables,                                                                             tries, including Pakistan, Russia,
        many of which he cannot name.                                                                                  and the United States, as well as
        The city boasts uniquely styled                                                                                from major cities across China.
        cafes tucked away in old alleys,                                                                               For these individuals, the country-
        snacks  rich  in  ethnic  flavors,                                                                             side provides an ideal setting for
        charmingly designed small urban                                                                                both remote work and migratory
        parks, and abundant greenery.                                                                                  tourism.
        After resigning from an internet                                                                                  As an increasing number of
        company in Beijing at the end of   Yang has successfully achieved a   agonal” lifestyle that enables them   doors with friends to explore the   entrepreneurs choose to settle in
        last year, Cui Yang moved to Kun-  commendable income through his   to travel, learn, work, socialize,   areas around Kunming and Dali.   rural areas, this trend not only
        ming to embrace a mobile work-  mobile working setup.   and start businesses all at the same   As a blogger with over 10,000 fol-  fosters the rejuvenation of rural
        ing lifestyle.                With its spring-like climate   time.                  lowers on social media, she cre-  communities but also represents
           “The energy generated by an   year-round, convenient transporta-  Twenty-five-year-old Li Siyang   ates VLOGs during these outdoor   a departure from traditional talent
        individual and their computer   tion, excellent medical and educa-  is one of those individuals. She   activities to promote products.   relocation methods. Many of these
        can quickly amplify through the   tional standards, and rich cultural   works for a small enterprise fo-  “There are actually many sources   individuals are highly skilled pro-
        internet. The fundamental quality   heritage, Kunming is undoubtedly   cused on outdoor sports tourism,   of income—promoting and sell-  fessionals, including tech workers,
        of skill monetization in freelanc-  an ideal destination for freelanc-  where she is responsible for plan-  ing outdoor products, planning   artists, and entrepreneurs, who
        ing enables people to eliminate   ers. Many young individuals here   ning travel itineraries, organizing   travel itineraries, marketing travel   bring valuable connections to
        numerous cumbersome external   opt for mobile work, allowing   related activities, and managing   destinations... By experimenting   capital, technology, and market
        factors and earn income based   them to break free from the con-  social media. “I really enjoy rock   with various activities, you can   resources. This influx of talent
        on their personal abilities.” Lev-  straints of a traditional office. By   climbing, and this job aligns per-  always find your own niche,” she   has the potential to create new
        eraging his expertise in software   utilizing digital technologies and   fectly with my passions,” she said.   explained.  development opportunities for the
        development and we-media, Cui   the internet, they embrace a “hex-  Every weekend, Li ventures out-  Last year, Yunnan’s first com-  countryside.
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