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15 CITY LIFE | 城事
Kunming: Harmonizing a leisurely lifestyle
with entrepreneurial aspirations
昆明:慢生活与创业梦
Cui Yang, a 35-year-old soft- munity for digital nomads — the
ware development engineer, has BCC Longshan Digital Nomad
been residing in Kunming for Center — was opened in Anning
eight months now. He said, “Life City as part of the city’s “beautiful
here is very relaxed, and I feel like countryside creation” initiative.
things have slowed down.” With Since its establishment, the center
a monthly rent of 2,500 yuan, he has drawn nearly a hundred digital
enjoys exploring the market filled nomads from more than ten coun-
with a variety of wild vegetables, tries, including Pakistan, Russia,
many of which he cannot name. and the United States, as well as
The city boasts uniquely styled from major cities across China.
cafes tucked away in old alleys, For these individuals, the country-
snacks rich in ethnic flavors, side provides an ideal setting for
charmingly designed small urban both remote work and migratory
parks, and abundant greenery. tourism.
After resigning from an internet As an increasing number of
company in Beijing at the end of Yang has successfully achieved a agonal” lifestyle that enables them doors with friends to explore the entrepreneurs choose to settle in
last year, Cui Yang moved to Kun- commendable income through his to travel, learn, work, socialize, areas around Kunming and Dali. rural areas, this trend not only
ming to embrace a mobile work- mobile working setup. and start businesses all at the same As a blogger with over 10,000 fol- fosters the rejuvenation of rural
ing lifestyle. With its spring-like climate time. lowers on social media, she cre- communities but also represents
“The energy generated by an year-round, convenient transporta- Twenty-five-year-old Li Siyang ates VLOGs during these outdoor a departure from traditional talent
individual and their computer tion, excellent medical and educa- is one of those individuals. She activities to promote products. relocation methods. Many of these
can quickly amplify through the tional standards, and rich cultural works for a small enterprise fo- “There are actually many sources individuals are highly skilled pro-
internet. The fundamental quality heritage, Kunming is undoubtedly cused on outdoor sports tourism, of income—promoting and sell- fessionals, including tech workers,
of skill monetization in freelanc- an ideal destination for freelanc- where she is responsible for plan- ing outdoor products, planning artists, and entrepreneurs, who
ing enables people to eliminate ers. Many young individuals here ning travel itineraries, organizing travel itineraries, marketing travel bring valuable connections to
numerous cumbersome external opt for mobile work, allowing related activities, and managing destinations... By experimenting capital, technology, and market
factors and earn income based them to break free from the con- social media. “I really enjoy rock with various activities, you can resources. This influx of talent
on their personal abilities.” Lev- straints of a traditional office. By climbing, and this job aligns per- always find your own niche,” she has the potential to create new
eraging his expertise in software utilizing digital technologies and fectly with my passions,” she said. explained. development opportunities for the
development and we-media, Cui the internet, they embrace a “hex- Every weekend, Li ventures out- Last year, Yunnan’s first com- countryside.