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Discovering new encounters in gardens

园里，玩场新

By Zhu Hai □ 朱海 / 文

These days mark the coffee harvesting season, and cultural tourism consumption in Pu’er into the “fast
Luo Bin’s family from Jilin Province enjoyed a visit lane.” During the Spring Festival holiday, these coffee
to the Dakaihe Coffee Manor in Simao District, Pu’er manors attracted large crowds. Six notable manors,
City, surrounded by the rich aroma of freshly roast- including Aini, Xiaoaozi, and Tianyuzhuang, wel-
ed coffee. They relished the unique blend of coffee comed over 35,000 visitors and generated an income
culture and tourism the manor offered. “This is our of more than 2 million yuan.
first trip to Pu’er. We discovered this coffee manor on Each cup of Pu’er coffee reflects the cultural rich-
social media, and experiencing it in person has truly ness of its origin, while each popular science class
made the journey worthwhile.” ignites curiosity about exploring the natural world.
Entering the coffee forest, they personally picked During the winter vacation, the Yunnan Zoo in Kun-
bright red coffee cherries and visited the coffee pro- ming saw a surge in science research activities, with
duction line to learn about the journey from seed to over a thousand families engaging in courses aimed
cup. They enjoyed tastings of pure Pu’er coffee and at understanding and protecting wildlife.
Simao cuisine at the manor’s dining bar. The experi- The Yunnan Zoo stands as a national leader in
ence also included displays and hands-on activities popular science education. In 2017, it established a
featuring intangible cultural heritage, such as out-of- dedicated department for this purpose and launched
print woodcarving, traditional pottery making, and the Natural Classroom project. Aimed primarily at
Wa ethnic brocade weaving. Like many tourists from minors, this initiative highlights Yunnan’s rich lo-
various places, Luo Bin’s family spent several days cal culture as a “Kingdom of Animals and Plants”
at the themed boutique homestay that opened in the while leveraging the zoo’s diverse wildlife resources.
manor last year. “The homestay is often fully booked, Through the project, the zoo offers a range of activi-
and our hand-brewed coffee is extremely popular,” ties and social practices, including scientific research,
said Hua Runmei, the manager of Dakaihe Coffee career exploration, and labor education, all situated
Manor, with a smile. within the park environment.
The popularity of Dakaihe Coffee Manor serves as a “In recent years, we have come to better understand
prime example of the success of various coffee estates that the continuous enhancement of models and qualities
in Pu’er, which have effectively leveraged their resource in popular science tourism products is a key strategy to
advantages. By emphasizing their unique attributes, stimulate cultural tourism consumption,” said the head
these estates have evolved into comprehensive desti- of Yunnan Zoo. The park’s outreach in public popular
nations that provide a blend of cultivation, processing, science exceeds 900,000 visitors annually, playing a sig-
tasting, and tourism experiences. A representative from nificant role in encouraging the public to protect wildlife
the Agriculture and Rural Affairs Bureau of Pu’er City and the ecological environment.
noted, “With the emergence of new consumption trends, Nature has bestowed Yunnan with abundant re-
more coffee enthusiasts are eager to visit and experience sources, including a diverse array of animals and
the origins of their coffee. Each Pu’er coffee estate has plants, which create favorable conditions for de-
its own distinct characteristics, offering unique expe- veloping new consumption models. Today, various
riences that draw visitors from far and wide to engage locations in Yunnan, such as botanical gardens, zoos,
with the local coffee culture.” In the past six months, the and agricultural estates, are effectively utilizing these
high-quality coffee estates in the Simao District of Pu’er natural resources. By offering innovative experiential
have seen significant growth, with twelve estates— business models, they provide tourists with engag-
including Beigui, Yeyatang, and Xiaoaozi—undergoing ing and rewarding experiences, showcasing the rich
substantial enhancements to provide fresh and exciting and varied consumption potential within agriculture,
experiences for tourists. culture, and tourism. This approach not only enhanc-
The cluster of boutique coffee manors is gradu- es the quality of consumption experiences but also
ally taking shape, propelling the coffee industry and drives their evolution.