Page 7 - YunnanTourismCultureTimes (108)

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FOCUS | 焦点

从北回归线上的室内滑雪场到星光璀

热销到咖啡庄园的咖香四溢，云南正以多
From indoor ski resorts on the Tropic of Cancer to lively night market streets, from the boom-
元创新重塑旅游消费版图。冰雪经济点燃
ing sales of cultural and creative products in museums to the rich aroma of coffee wafting through 璨的夜市街区，从博物馆文创的“破圈”
coffee manors, Yunnan is transforming its tourism landscape through diversity and innovation. The
南方“暖阳滑雪”热潮，特色街区与夜经
济点亮城市活力，非遗文创让文物走进生
ice and snow economy has sparked a trend for “skiing under the warm sun” in the south. Distinc-
活，民宿与庄园展现出“有一种叫云南的
tive urban neighborhood developments and a thriving night economy are revitalizing city life. In-
生活”，边境村寨则用田园诗画留住远方
tangible cultural heritage products breathe life into historical relics, making culture both accessible
脚步……通过“冰雪 +”“文化 +”“民
and engaging. Homestays and manors reflect the warmth of the “Yunnan lifestyle,” while border
宿 +”等跨界融合，云南不仅激活了消费
villages and stockaded communities draw visitors in with their pastoral allure. Through cross-bor-
潜力，更以差异化体验书写着文旅高质量
der integrations like “ice and snow +,” “culture +,” and “homestay +,” Yunnan not only taps into its
consumption potential but also showcases a vibrant model of high-quality cultural tourism devel-
发展的生动实践。

opment characterized by unique experiences.