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                                                                                                                   CITY LIFE     |   城事






                               People-to-people connectivity and long-lasting friendship

                                                              收官亦是启幕 共叙民心相通


           On December 1, the closing ceremony for the 2025
        Lancang-Mekong Audiovisual “Quality Learning Program”
        was hosted in Kunming. Media professionals from the eight
        participating countries presented their group projects and
        shared their key takeaways from the training. Spontane-
        ously, a common sentiment emerged: despite hailing from
        different nations, their pursuit of beauty remains a shared,
        unifying aspiration.
           Chhay Uddam, Deputy Director of the Overseas Com-
        munication Department, TV News Division, National
        Television of Cambodia (TVK), believes that with their
        powerful visual and auditory impact, audiovisual works
        can quickly bridge language and cultural barriers, allowing
        global audiences to intuitively understand news events and
        connect with them emotionally. “This 2025 Lancang-Me-
        kong Audiovisual ‘Quality Learning Program’ international
        media elite training course not only strengthened exchang-
        es and interactions among media journalists from various
        countries but also helped us all enhance our professional
        skills,” he said.
           Md. Shide Mahadey Sakender, a journalist from Bang-
        ladesh’s ATN News, mentioned that participating in the
        planning, filming, and editing during this training course
        not only honed his professional abilities but also gave him
        a deeper appreciation for the important role media profes-
        sionals play in fostering people-to-people connectivity and
        promoting international friendship.
           “Media professionals should leverage their expertise to
        build bridges that connect hearts,” said Papinvit Ongbang-
        noi, Director of the TV Program Creative Design Depart-
        ment, National Broadcasting Services of Thailand (NBT).   “A Chinese saying goes, seeing once is better than hear-  “Telling Lancang-Mekong stories from a young per-
        He emphasized that media practitioners are not merely con-  ing a hundred times. In our short film A Glimpse into the   spective is a powerful way to foster cultural exchange
        duits of information but vital facilitators of cross-cultural   Source of Life, we aimed to bring that experience to the   and emotional connection,” said Senglathsamy Souvath,
        dialogue. “By using the language of audiovisual media cre-  audience,” said Nguyen Ngoc Anh, a digital journalist from   a journalist from Lao Youth Radio. She described collab-
        atively, we can translate abstract cultural and social issues   VTC News (Voice of Vietnam). “We featured the diverse   orating with media peers from Bangladesh, Thailand, and
        into perceptible, relatable narratives, carving out spaces for   foods, handicrafts, and intangible heritage skills featured   Vietnam to film the traditional craft of Zhanyi rice cake
        genuine exchange amidst the information flood.” Reflecting   at the ‘Showcasing the Silk Road & Fostering Neighborly   making in Qujing. “By documenting this thousand-year-old
        on his team’s project, he noted their particular focus on the   Connections’ cultural fair, hoping viewers could almost   handmade art, we wanted to introduce Yunnan to audiences
        harmonious unity of sound and image. “In our short film,   taste and feel them through the visuals.” He added that de-  across our countries through shared storytelling. What made
        The Tranquility and Vitality of Tuguachong, we aimed to   spite cultural differences, many shared values exist between   it most memorable was the creative synergy of working
        capture the beauty of rural life through warm and serene   nations, and it is precisely these commonalities that enable   alongside fellow media professionals from across South
        visuals.”                                      such close and meaningful cooperation.        and Southeast Asia.”
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