Page 12 - Yunnan Tourism Culture Times (93)

12 2023 China International Travel Mart (CITM)

KUNMING EXHIBITION AREA 昆明展区 YUXI EXHIBITION AREA 玉溪展区

Spring City rizzes up audience Yuxi, a pure and leisurely land
“世界春城花都”尽显魅力 休闲玉溪 纯净之地

The Kunming exhibition area was located in the theme pavilion. The booths were
originally designed in the shape of four petals to make it easy for visitors to pass through
and to highlight a trendy and high-end image of the city, bringing a breath of fresh air to
exhibitors and visitors. The Yuxi exhibition area consists of an intangible cultural heritage zone, a business
“Unlike in past years, the Kunming exhibition area is designed with Kunming’s po- negotiation area, a cultural and tourism products zone, and an ethnic cultural show zone.
sitioning as a regional international central city in mind. The booths are open and are If the pictures of Yuxi’s cultural and tourism resources and the display of its intangible
arranged in the shape of four petals to make them trendy, smart, international and char- cultural heritage products were static, then its ethnic cultural shows, intangible cultural
acteristic. We hope to convey the message that Kunming is the world’s flower capital and heritage sales, performances and hands-on programs were dynamic and interactive. The
spring city, a famous historical and cultural city, and a city of healthy living,” said Yang whole exhibition area fully reflected Yuxi’s tourism resources and ethnic cultures, provid-
Guangming, deputy director of Kunming Municipal Culture and Tourism Bureau. The ing visitors with an immersive and fascinating experience.
four petals correspond to four zones: the intangible cultural heritage zone, the cultural In 2023, in order to enhance its image as “a pure and leisurely land” and cater to the
and creative product zone, the “spring city & flower capital” image zone and the intelli- diversified demands of tourists, Yuxi has regrouped its abundant tourism resources such
gent tourism products zone. Surrounded by the four petals was a negotiation zone, where as natural landscapes and characteristic towns into five high-quality tourism routes,
exhibitors from all over the world could talk about business exchanges and cooperation namely the water tour, the “red” tour, the study tour, the country tour and the food tour.
over a cup of coffee provided by a Kunming-based cultural and creative product develop- (Yunnan Provincial Department of Culture and Tourism and “Yuxi Wenlü” WeChat
er. (Kunming Daily) public account)

QUJING EXHIBITION AREA 曲靖展区 BAOSHAN EXHIBITION AREA 保山展区

Cool Qujing, an ideal summer resort Happy Baoshan
清凉曲靖 避暑天堂 幸福保山

In the Qujing exhibition area, visitors could follow the winding Pearl River mapped
on the floor to the source of the Pearl River, the kingdom of prehistoric fishes, and the
hometown of Cuan culture. Positioned as Yunnan’s sub-central city, Qujing divided its
exhibition area into four parts, namely spring flowers, summer coolness, autumn foods,
and winter blessings, to reflect its history, culture, and customs.
At the venue of CITM 2023, visitors could enjoy the kylin dance and the lusheng mu-
sic. The lucky ones were even able to watch some local artists demonstrating their skills
on the scene. For example, a calligrapher named Chen Zhengyi showed the audience
how to write the Chinese character “ 福 ” (fortune) in the Cuan style, and a well-known With the theme of “Yunnan: A Many-splendored Life— happy Baoshan”, the Baoshan
painter named Wang Yongjun turned a plain folding fan into a real work of art by painting exhibition area impressed the audience with a medley of cultural and creative products as
some beautiful lotus flowers on it. Qujing’s snacks, such as Tangtang-style yellow tofu, well as a promotional video repeatedly played on a large screen. In particular, the booths
traditional Luoping-style baijiu spirits, Zhanyi-style spicy chicken and rice cakes, and not only offered beautifully printed promotional materials but also displayed the best that
Xuanwei-style ham, made foodies unable to tear themselves away from the booths. As for Baoshan has to offer, such as tea products, small-grain coffee beans, Yongchang go pieces
the intangible cultural heritage products, such as Huize variegated copperware, Liaohu (a national treasure), southern red agates, oil paper umbrellas and Miao embroidery. (ba-
ceramics and Yi embroidery, they were simply eye-openers. (qujing.yunnan.cn) oshan.cn)