Page 13 - Yunnan Tourism Culture Times (93)

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2023 中国国际旅游交易会

DEHONG EXHIBITION AREA 德宏展区 XISHUANGBANNA EXHIBITION AREA

Dehong, a beautiful winter resort A place blessed with an abundance of tropical beauty
暖冬德宏 体验神奇美丽的热带风情

Xishuangbanna exhibition area integrated design elements such as the blue peacock
and tropical rainforests. The stage, featuring a peacock spreading its tail and dotted with
blue peacock feathers, symbolized wishes for good luck, peace, happiness, beauty and
kindness”.
To the melodious accompaniment, young people sang and danced in ethnic costumes.
Seeing the performances undoubtedly unique to Xishuangbanna, almost all visitors raised
With the theme of “Dehong: a beautiful winter resort”, the Dehong exhibition area their cell phones to take photos. Culture and tourism companies presented Xishuangban-
focuses on promoting the unique tourism resources and featured tourism products in na’s tourist routes, intangible cultural heritage products and ethnic cultures before the
western Yunnan, as well as Dehong’s cultural and creative products. In the pavilion of eyes of the general public. Displayed at the booths are traditional handicrafts such as Dai
intangible cultural heritage consumer goods, Dehong also showcased items such as the brocades and handmade paper, as well as other specialty products such as Pu’er tea, gluti-
cucurbit flute and De’ang sour tea making techniques, along with its top 10 local snacks, nous corn, dried fruits, honey, and coffee. All these things constitute a unique view at the
“Dehong Impression” products and ethnic songs and dances. (ctnews.com.cn) venue. (yunnan.cn)

ZHAOTONG EXHIBITION AREA 昭通展区 LIJIANG EXHIBITION AREA 丽江展区

VR display techniques revolutionize visitor experience Lijiang, a place you hate to part with
VR 展示 创新文旅新体验 舍不得的丽江

To better leverage CITM 2023 to booth its culture and tourism industry, Lijiang divid-
During CITM 2023, Zhaotong introduced VR display techniques for the first time to ed its exhibition area into four zones, namely the cultural zone, the new business model
promote its innovative image. In front of its specially decorated theme booth, Zhaotong zone, the specialty products zone and the cultural and tourism resources zone.
set up a VR display zone to showcase its core scenic spots, including Dashanbao, Zha- The symbolic big waterwheel of Lijiang Ancient Town, the logo wall with Yulong
otong Ancient City, “red” Zhaxi Town and Tongluoba, which enhanced interactivity with Snow Mountain’s thirteen peaks at the backdrop, the cultural wall covered with mystical
visitors and gave them an immersive experience of the “many-splendored life” of Yunnan Dongba characters and drawings... Every detail in the exhibition area was relating the “soft
and the beauty and wonderfulness of Zhaotong. Moreover, the cultural shows such as time” of a leisurely Lijiang.
“Dashanbao Love Song” and “My Hometown Zhaotong” resounded in the exhibition In the Naxi Mosuo matriarchal culture experience zone, a traditional Naxi fire place
area, fully demonstrating the characteristics of Zhaotong’s culture and tourism industry. commonly seen in the Lugu Lake region was set up, so that visitors could sit around the
(ctnews.com.cn and “Zhaotong Wenlü” WeChat public account) fire to learn about the mysterious Naxi Mosuo matriarchal culture. (wenlvnews.com)