Page 14 - Yunnan Tourism Culture Times (93)

14 2023 China International Travel Mart (CITM)

PU’ER EXHIBITION AREA 普洱展区 CHUXIONG EXHIBITION AREA 楚雄展区

Pu’er tea links China with the world Chuxiong, the cradle of humanity
世界的普洱 中国的茶 人类故乡 火火楚雄

The design of Chuxiong exhibition area was inspired by dinosaurs, Yuanmou Homo
erectus, wild mushrooms and green peacocks, as well as Chuxiong’s unique mountains
With the theme of “Pu’er tea links China with the world”, Pu’er exhibition area is and waters, historical buildings and Yi culture. Here, visitors could enjoy a feast for all
centered on the first World Heritage site for tea culture — the Old Tea Forests of Jingmai senses, losing themselves in ethnic songs and dances, taking photos with dinosaurs, Yu-
Mountain, as well as the building of Pu’er as a tourist city. The exhibition covers catego- anmou Homo erectus and green peacocks, and experiencing the long-standing intangible
ries such as Pu’er tea, Pu’er coffee and intangible cultural heritage products, taking visi- cultural heritage culture. Their “tour of Chuxiong” proved to be fruitful and memorable.
tors on a “tea tour” of the fascinating Jingmai Mountain. CITM 2023 further highlighted the image of Chuxiong as the world’s home of di-
The exhibition area is divided into three sections, namely the Jingmai old tea forests nosaurs, the cradle of oriental human beings, the kingdom of wild mushrooms and the
section, the intangible cultural heritage section and the tourist city building section. The home of Chinese green peacocks. Chuxiong’s diverse cultures and tourism image were
exhibition area’s theme image booth and intangible cultural heritage consumption booth vividly presented before the audience, making it favorably known to more people as part
cover Pu’er tea, Pu’er coffee and creative cultural products. (“Pu’er fabu” WeChat pub- of Yunnan’s many-splendored life. (“Chuxiong fabu” and “Chuxiong Wenlü” WeChat
lic account) public accounts)

LINCANG EXHIBITION AREA 临沧展区 HONGHE EXHIBITION AREA 红河展区

Lincang, a place of warmth and colors A place where rice terraces are built in the clouds
温度临沧 活色生香 云上梯田 梦想红河

Being the most representative of “Yunnan: A Many-splendored Life”, Honghe stands
for a new direction for tourists to the province. Honghe’s exhibition area employed the
With the theme of “Lincang: a place of warmth and colors”, Lincang’s exhibition area ice screen to demonstrate the breathtaking Hani rice terraces in all seasons. LED screens
focused on the latest development of its tourism market, tourism consumption demands, were also used to showcase the natural scenery and cultural resources all over Honghe
and tourism products. Exhibited here were Lincang’s intangible cultural heritages such prefecture.
as Mangtuan papermaking techniques and Yunnan black tea making skills, as well as its In the exhibition area, the Hani Street banquet assembled Honghe’s featured foods,
characteristic gift products such as wild tomatoes, emblic leafflower fruit, Bingdao tea such as Shiping tofu, Mile marinated chicken, Mengzi loquat jelly and pomegranate
and Xigui tea. cakes, Yuanyang red rice and fermented red rice, as well as waxberry juice, kudzu powder
In Lincang’s theme exhibition booth, visitors could enjoy Lincang’s wonderful ethnic and brown sugar. Tourists flocked here to savor the delicacies and experience the Hani
songs and dances while sipping from an aromatic cup of its tea. The free and passionate folk customs. And the tea brewed with the tea leaves harvested from ancient tea trees in
Wa dances brought home to visitors the hospitable culture of Wa people. (yunnan.cn) Yuanyang was especially popular. (“Honghe Wenlü” WeChat public account)