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                                                                                                             TOUR ROUTES         |   游线





          A journey into World Cultural Heritage


                                走进世界文化遗产


           Tucked amidst the mountains of north-  Lijiang Old Town earned its place on the
         western Yunnan, Lijiang Old Town emerges   World Cultural Heritage List in 1997. Its
         as a serene, wall-less ancient city. Babbling   profound value is not merely embedded in
         streams whisper through its winding blue-  the ancient stones, plants, and structures,
         stone paths, which seem to unfurl like liv-  but vibrantly pulsates through the daily lives
         ing poetry. The timeless melody of ancient   of its inhabitants. Demonstrating this living
         Naxi music gently fills the air.  heritage, numerous old courtyards have
           Dating back over 800 years, Lijiang Old   been thoughtfully restored and brought back
         Town’s origins are rooted in its strategic   to life. Notable among these are the Former
         location at a bend of the Jinsha River, his-  Residence of Fang Guoyu, the Heaven and
         torically known as the Lijiang River, from   Earth Courtyard, the Heng Yu Gong Folk   tained. Moreover, new business formats,   central marketplace, easily accessible from
         which the town derives its name. Today, Li-  House Museum, and the Naxi Hieroglyph-  including charming homestays, slow-paced   every direction, teemed with countless
         jiang Old Town collectively refers to Dayan   ics Painting Experience Center. To date,   tea and coffee experiences, and dedicated   shops and was a constant convergence point
         Old Town (its main component), Baisha   Lijiang Old Town has restored over 30 such   travel photography services, have rapidly   for merchants. Crucially, the absence of de-
         Residential Complex, and Shuhe Residential   cultural courtyards, establishing dynamic   emerged, drawing an increasing number of   fensive city walls allowed horse caravans to
         Complex. The distinct residential buildings   new platforms for cultural preservation and   visitors who seek to immerse themselves in   freely enter the ancient city from all sides,
         within the city are predominantly court-  offering visitors enriched perspectives for a   the authentic daily life of the ancient city.  remarkably streamlining the flow of goods
         yard-style, beautifully integrating the cultural   deeper understanding of its unique spirit.  Located where Yunnan, Sichuan, and   and fostering its economic dynamism.
         characteristics of multiple ethnic groups, in-  Simultaneously, with the evolution of   Xizang converge, Lijiang Old Town histor-  While the horse caravans that once plied
         cluding Han, Bai, Yi, Zang, and Naxi.  the times, digital technologies like 5G, the   ically functioned as a crucial hub on both   the Ancient Tea Horse Road have long since
           Water is the lifeblood of Lijiang Old Town;   Internet of Things (IoT), big data, and artifi-  the Southern Silk Road and the Ancient Tea   vanished, Lijiang Old Town remains a thriv-
         as a beautiful saying goes, streams flow to   cial intelligence have seamlessly integrated   Horse Road. This central position made it   ing metropolis. It artfully combines serene
         every household, and weeping willows graces   into every corner of the ancient city. These   a vibrant trading post where goods flowed:   tranquility with lively dynamism, offering
         every home. The astute ancient Naxi people   collectively form the “smart brain” of Li-  horses, wool, leather, and medicinal ma-  a captivating experience day and night. The
         ingeniously channeled underground springs   jiang Old Town, enabling innovative solu-  terials arrived from the Qinghai-Xizang   city boasts a rich tapestry of business for-
         to create their distinctive “three-eye wells.”   tions: noise monitoring equipment linked   Plateau, while tea, ironware, salt, sugar, and   mats, including diverse dining options, cozy
         These wells feature three distinct pools, built   with smart broadcasting automatically   grains were channeled in from the interior   accommodations, professional travel pho-
         according to elevation differences: the up-  prompts visitors for quiet, AR (Augment-  regions, all gathered and distributed within   tography, intricate handicrafts, and compel-
         permost for drinking, the middle for washing   ed Reality) provides real-time navigation,   its bustling markets.  ling performing arts. Leveraging new tech-
         vegetables, and the lowest for laundry. This   smart restrooms display live vacancies, fa-  Lijiang Old Town’s prosperity was fun-  nologies like artificial intelligence, scenic
         age-old tradition of revering and conserving   cial recognition allows “zero-contact” entry,   damentally driven by its vibrant trade routes   area management and services have become
         water continues to be meticulously upheld   and unmanned retail stores offer automatic   and flourishing commerce. Uniquely, the   remarkably smarter. Within this vibrant eco-
         by the local residents today.     checkout. Thanks to these technological   true heart of this ancient city was not the   system, over 20,000 original residents, more
           Where mountains embrace water and   advancements, the daily management of the   Mu Family Mansion, the traditional seat of   than 5,000 active merchants, and tens of
         the people live in harmony with their city,   old town has become remarkably more effi-  power, but rather its bustling commercial   millions of annual tourists coexist, fostering
                                           cient, and safety and order are better main-  nexus: Sifang Street (Square Street). This   a unique and harmonious urban narrative.
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