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Yunnan’s charm through
coffee tourism
用一场“咖旅”打开云南
Each year, from October through the glistening water into a living master-
March, Pu’er City — celebrated as “Chi- piece. Reclining in a light wood wicker
na’s Coffee Capital” — is enveloped in the chair, a cup of aromatic pour-over coffee
rich aroma of coffee. The deep integration in hand, as the lake breeze gently flutters
of coffee and tourism allows visitors to the plain white curtains, one might briefly
experience a unique “coffee tourism” jour- feel as if sailing on the morning light. As
ney, engaging with the entire chain from evening descends, silhouettes holding cof-
planting and harvesting to tasting. This fee cups are gilded with gold, making even
unfolds across various new consumption unedited photos appear professionally
and experience settings, including coffee filtered. When clouds embrace the setting
estates, coffee-themed streets, post offices, sun as it dips into Cangshan Mountain’s
trendy cafes, coffee parks, and cultural folds, the panoramic window becomes a
markets. painter’s palette, and the very aroma of
Liushun Town, located in Pu’er City’s coffee in the air seems infused with the
Simao District, is blessed with a mild cli- sweetness of twilight.
mate and abundant vegetation, making it a At the foot of Yulong Snow Mountain,
natural sanctuary for wild Asian elephants. north of Lijiang city, the fairy-tale-like
Nestled within Nanbanghe Village in Yuhu Village also boasts coffee shops
Liushun Town, the Elephant Coffee Man- worth visiting.
or emerges amidst rolling hills and lush The moment you push open the door,
greenery. This remarkable estate, offers wind chimes gently sway as the envelop-
visitors the extraordinary experience of ing scent of cedarwood mingles with the
sipping coffee while observing wild Asian caramel notes of Yunnan Arabica coffee.
elephant herds foraging and dwelling in Wooden tables and chairs, bathed in warm
the distant mountain forests. lighting, create a truly cozy and inviting
“When you’re holding a cup of coffee atmosphere. This coffee shop beautifully
and you see wild elephants leisurely for- captures the distinct moods of each day:
aging on the opposite hillside and in the the tranquility of the blue hour, the bril-
bushes, that scene is truly spectacular and liance of dawn, and the tender glow of
unforgettable,” said Huang Daxiang, a twilight, each unfolding like a cinematic
coffee enthusiast from Kunming. moment. As the barista’s latte art foam
At Xiaowazi Coffee Manor, located melts into the shimmering light, you will
in Nandaohe Village, Simao District, the understand why it is said that what is
intoxicating aroma of coffee instantly offered here is not merely coffee, but the
encourages visitors to linger. Following authentic romance of Lijiang locals.
extensive upgrades and renovations, Nestled at the foot of the snow moun-
made possible by special local gov- tain in Lijiang is a unique coffee shop, af-
ernment funding, the estate proudly fectionately dubbed by countless netizens
st
reopened on January 21 this year. New as the real-life counterpart to the store
facilities, including a boutique coffee in the movie Moments We Shared. As
experience hall, a coffee roasting class- the sun rises, holding a cup of coffee and
room, and a research and study center, watching the golden light flow between
are now complete within the estate. the mountains brings a boundless sense
While enjoying delicious coffee, visitors of warmth and hope. Yet, it is only upon
can also delve deep into the entire “bean- arriving here that you truly understand: the
to-cup” process of Pu’er coffee. most captivating sight is not merely the
Liao Hongwen, manager of Xiaowazi golden glow on the mountains themselves,
Coffee Manor, explained that the manor is but the vibrant human spirit stirring within
not only a paradise for coffee bushes but the sky’s luminous embrace.
also a vibrant habitat for birds, reptiles, Yunnan’s beauty is not confined to
insects, and ants. Every June and July, it Dali and Lijiang; in Kunming, along
transforms into an ideal breeding ground Dianchi Lake, numerous coffee shops
for fireflies. This unique setting allows offer serene vantage points where you
visitors to observe these creatures up close can enjoy the “sea” (lake) and even feed
and truly experience the magical charm of seagulls. Simply settling in and absorb-
nature. ing the expansive views is enough to
Coffee shops on the scenic shores of fill your heart with boundless joy. As
Dali’s Erhai Lake are a magnet for tour- evening approaches, Kunming’s Haiyan
ists, drawing crowds for their offerings Village unveils its breathtaking “Orange
and as ideal photo backdrops. Sea” as if on cue — the vibrant sunset
Step into any lake-view seat, and a reflecting on the water. Here, amidst
shimmering blue expanse immediately the golden silhouettes, you can capture
greets you. Before the morning mist lifts, a stunning “Mirror of the Sky” photo-
the scene outside resembles a floating pal- graph. In this perfect moment, the aroma
ace, its floor-to-ceiling windows artfully of the coffee in your hand seems to deep-
framing Cangshan Mountain’s clouds and en, enriching the entire scene.