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                                                                                            Yunnan’s charm through

                                                                                                    coffee tourism

                                                                                                   用一场“咖旅”打开云南



                                                                                  Each year, from October through   the glistening water into a living master-
                                                                                March, Pu’er City — celebrated as “Chi-  piece. Reclining in a light wood wicker
                                                                                na’s Coffee Capital” — is enveloped in the   chair, a cup of aromatic pour-over coffee
                                                                                rich aroma of coffee. The deep integration   in hand, as the lake breeze gently flutters
                                                                                of coffee and tourism allows visitors to   the plain white curtains, one might briefly
                                                                                experience a unique “coffee tourism” jour-  feel as if sailing on the morning light. As
                                                                                ney, engaging with the entire chain from   evening descends, silhouettes holding cof-
                                                                                planting and harvesting to tasting. This   fee cups are gilded with gold, making even
                                                                                unfolds across various new consumption   unedited photos appear professionally
                                                                                and experience settings, including coffee   filtered. When clouds embrace the setting
                                                                                estates, coffee-themed streets, post offices,   sun as it dips into Cangshan Mountain’s
                                                                                trendy cafes, coffee parks, and cultural   folds, the panoramic window becomes a
                                                                                markets.                          painter’s palette, and the very aroma of
                                                                                  Liushun Town, located in Pu’er City’s   coffee in the air seems infused with the
                                                                                Simao District, is blessed with a mild cli-  sweetness of twilight.
                                                                                mate and abundant vegetation, making it a   At the foot of Yulong Snow Mountain,
                                                                                natural sanctuary for wild Asian elephants.   north of Lijiang city, the fairy-tale-like
                                                                                Nestled within Nanbanghe Village in   Yuhu Village also boasts coffee shops
                                                                                Liushun Town, the Elephant Coffee Man-  worth visiting.
                                                                                or emerges amidst rolling hills and lush   The moment you push open the door,
                                                                                greenery. This remarkable estate, offers   wind chimes gently sway as the envelop-
                                                                                visitors the extraordinary experience of   ing scent of cedarwood mingles with the
                                                                                sipping coffee while observing wild Asian   caramel notes of Yunnan Arabica coffee.
                                                                                elephant herds foraging and dwelling in   Wooden tables and chairs, bathed in warm
                                                                                the distant mountain forests.     lighting, create a truly cozy and inviting
                                                                                  “When you’re holding a cup of coffee   atmosphere. This coffee shop beautifully
                                                                                and you see wild elephants leisurely for-  captures the distinct moods of each day:
                                                                                aging on the opposite hillside and in the   the tranquility of the blue hour, the bril-
                                                                                bushes, that scene is truly spectacular and   liance of dawn, and the tender glow of
                                                                                unforgettable,” said Huang Daxiang, a   twilight, each unfolding like a cinematic
                                                                                coffee enthusiast from Kunming.   moment. As the barista’s latte art foam
                                                                                  At Xiaowazi Coffee Manor, located   melts into the shimmering light, you will
                                                                                in Nandaohe Village, Simao District, the   understand why it is said that what is
                                                                                intoxicating aroma of coffee instantly   offered here is not merely coffee, but the
                                                                                encourages visitors to linger. Following   authentic romance of Lijiang locals.
                                                                                extensive upgrades  and  renovations,   Nestled at the foot of the snow moun-
                                                                                made possible by special local gov-  tain in Lijiang is a unique coffee shop, af-
                                                                                ernment  funding,  the  estate  proudly   fectionately dubbed by countless netizens
                                                                                                  st
                                                                                reopened on January 21  this year. New   as the real-life counterpart to the store
                                                                                facilities, including a boutique coffee   in the movie Moments We Shared. As
                                                                                experience hall, a coffee roasting class-  the sun rises, holding a cup of coffee and
                                                                                room, and a research and study center,   watching the golden light flow between
                                                                                are  now complete  within  the estate.   the mountains brings a boundless sense
                                                                                While enjoying delicious coffee, visitors   of warmth and hope. Yet, it is only upon
                                                                                can also delve deep into the entire “bean-  arriving here that you truly understand: the
                                                                                to-cup” process of Pu’er coffee.  most captivating sight is not merely the
                                                                                  Liao Hongwen, manager of Xiaowazi   golden glow on the mountains themselves,
                                                                                Coffee Manor, explained that the manor is   but the vibrant human spirit stirring within
                                                                                not only a paradise for coffee bushes but   the sky’s luminous embrace.
                                                                                also a vibrant habitat for birds, reptiles,   Yunnan’s beauty is not confined to
                                                                                insects, and ants. Every June and July, it   Dali and Lijiang; in Kunming, along
                                                                                transforms into an ideal breeding ground   Dianchi Lake, numerous coffee shops
                                                                                for fireflies. This unique setting allows   offer serene vantage points where you
                                                                                visitors to observe these creatures up close   can enjoy the “sea” (lake) and even feed
                                                                                and truly experience the magical charm of   seagulls. Simply settling in and absorb-
                                                                                nature.                           ing the expansive views is enough to
                                                                                  Coffee shops on the scenic shores of   fill your heart with boundless joy. As
                                                                                Dali’s Erhai Lake are a magnet for tour-  evening approaches, Kunming’s Haiyan
                                                                                ists, drawing crowds for their offerings   Village unveils its breathtaking “Orange
                                                                                and as ideal photo backdrops.     Sea” as if on cue — the vibrant sunset
                                                                                  Step into any lake-view seat, and a   reflecting on the water. Here, amidst
                                                                                shimmering blue expanse immediately   the golden silhouettes, you can capture
                                                                                greets you. Before the morning mist lifts,   a stunning “Mirror of the Sky” photo-
                                                                                the scene outside resembles a floating pal-  graph. In this perfect moment, the aroma
                                                                                ace, its floor-to-ceiling windows artfully   of the coffee in your hand seems to deep-
                                                                                framing Cangshan Mountain’s clouds and   en, enriching the entire scene.
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