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Unlocking coffee’s distinct flavors

萃取咖啡“创新味”

At the coffee factory within the Kunming far surpassing before.”
Economic and Technological Development Yunnan has introduced comprehensive
Zone (Kunming ETDZ), the constant hum policies to guide its coffee industry, cover-
of roasting equipment fills the air. Here, ing varietal renewal, fresh fruit processing,
bags of coffee beans and finished coffee deep processing, estate development, and
products, imbued with the unique essence brand building. The Yunnan Provincial De-
of Yunnan’s sun and soil, are prepared for partment of Agriculture and Rural Affairs
shipment to global destinations. has planned 1.05 million mu (approximately
“Click on No.8 link for pour-over coffee, 70,000 hectares) of suitable areas for spe-
it’s our signature coffee bean, with notes of cialty coffee, recommending excellent va-
orange blossom, oolong tea, and caramel; rieties such as Geisha, Typica, Catuai, and
or No.9 link, a bean grown in Baoshan, DTARI to facilitate continuous varietal im-
Yunnan, at an altitude of 1500 meters...” provement. Having completed its mission in
The Time Coffee e-commerce live stream- the previous stage, what new mission awaits
ing room in Kunming ETDZ buzzed with Yunnan coffee?
activity. Duan Jiexing, General Manager At the origin, Yunnan coffee farmers are
of Yunnan Time Agricultural Development redefining coffee bean processing. Beyond
Co., Ltd., said, “Last year, the company’s classic washed, natural, and honey methods,
business volume at the Kunming factory they are now applying novel approaches.
reached nearly 5,000 tons, with sales reve- Drawing inspiration from Pu’er tea’s
nue of approximately 180 million yuan.” wet-piling fermentation, anaerobic fermen-
The Kunming ETDZ coffee processing tation, fruit fermentation, and other ingen-
park represents a comprehensive industrial ious methods, they imbue coffee beans with
hub. It encompasses raw coffee bean trade, a unique Yunnan flavor.
roasting, cold brew extraction, and instant Liu Yingzhen’s business travel has in-
product development. Beyond processing, creased, as she and her colleagues frequent-
it also integrates coffee shop operations and ly visit other provinces for offline store
coffee-tourism development, fostering a research. “While the freshly ground coffee
concentrated growth trend in the industry. market is developing rapidly, the instant
Liu Yingzhen, General Manager of the In- coffee market is also substantial,” she not-
ternet Marketing Center at Yunnan Zhongfei ed. “The milk latte and durian freeze-dried
Food Factory, explained, “In the past, our latte we developed after our research are
parents’ generation planted crops based on star products in the company’s e-commerce
experience, but now it’s almost entirely sci- sector, boasting a high repurchase rate.” She
entific cultivation, with yields and quality added, “We are now also collaborating with
a laboratory at Yunnan Agricultural Univer-
sity, combining Yunnan coffee with Yunnan
flowers to develop new flavors.”