Page 3 - YunnanTourismCultureTimes (112)

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HEADLINES | 要闻

By our staff correspondents □ 本刊综合

st
The 21 China (Shenzhen) International screens vividly recreated Chinese Ming Dynasty
Cultural Industries Fair recently commenced at traveler Xu Xiake’s journeys through Yunnan and
the Shenzhen World Exhibition and Convention navigator Zheng He’s ocean voyages. Meanwhile,
Center, prominently featuring over 20 distinctive actors portraying “Xu Xiake” and “Zheng He,” in
cultural enterprises from Yunnan. traditional costumes, roamed the area, distributing
Featuring Yongzi (Yongchang Go stones), sachets and engaging with visitors. “Receiving
Yi embroidery, and pottery, Yunnan enterprises flowers and sachets from ‘Xu Xiake’ and ‘Zheng
showcased a rich variety of cultural and creative He’ was such a pleasant surprise!” exclaimed Ms.
products that drew considerable crowds to their Wang, a Shenzhen resident, clutching her gifts.
booths. Visitors to the Jianshui purple pottery “I’m really looking forward to visiting and stay-
display were captivated by rose-shaped incense ing in Yunnan!”
burners, which subtly exuded an ancient charm, “We received many orders on the very first
and purple pottery tea sets, whose delicate circu- day, and they were all large ones!” exclaimed
lar perforations resembled intricate filigree. The Duan Shu, the enthusiastic first-time exhibitor
intrinsic cultural value of Jianshui purple pottery and founder of A Xiu Cultural and Art Studio in
lies in its innovative integration of traditional Panlong District, Kunming City, when describing
Chinese culture, drawing inspiration from famous her experience. She explained that her studio in-
calligraphy, iconic landscapes, and intangible novatively improved the cloisonné enamel tech-
cultural heritage techniques. Craft artist Li Yan- nique by incorporating unique Yunnan elements.
fei, proficient in both pottery and embroidery, Artisans demonstrated the crafting process on-
believes Yunnan’s rich ethnic culture is a deep site, drawing many domestic and international
source of creative inspiration, with countless visitors eager to watch and learn. “Participating
design elements yet to be fully explored and uti- in the cultural fair truly made me feel the sig-
lized. nificance of heritage,” Duan reflected, adding,
At the Wutong Zouyin (silver-inlaid black “We’ve discussed various cooperation intentions,
copperware) intangible cultural heritage booth, including OEM processing and orders for finished
Lou Dingwen, an inheritor of this exquisite products.”
technique from Baoshan, Yunnan, was person- Baoshan Beaton Coffee Estate, China’s first
ally guiding visitors. As small hammers clinked AAAA-rated coffee-themed tourist attraction, gar-
against chisels, delicately etching patterns onto nered significant interest at its booth. Visitors par-
copper sheets, he explained, “The value of the sil- ticularly favored art necklaces made from coffee
ver and copper raw materials pales in comparison beans, coffee cherry tea (known for its heat-clear-
to the preciousness of this craftsmanship.” Lou ing and refreshing properties), and jasmine-scent-
then demonstrated, clarifying the process: “Simply ed coffee blossom tea. Zhang Faxu, Assistant
put, zouyin (walking silver) is the embedding of General Manager of Baoshan Beaton Culture
molten silver into these engraved patterns, mak- and Art Communication Co., Ltd., explained that
ing each piece unique.” The onlookers were utter- they showcased their Brussels Eureka Gold Med-
ly captivated by the intricate skill on display. al-winning Typica coffee beans alongside their
Traditionally revered as rooftop guardian newly launched honey-processed Geisha variety.
beasts, tile cats (Wamao) are now also cherished These offerings attracted many citizens to stop
symbols of wealth and good fortune. At this and sample them.
cultural fair, their form was creatively adapted At the Yunnan Coffee booth, the “Chuxiong
into a variety of miniaturized products, includ- Yi Embroidery” products immediately captivated
ing coasters, keychains, bracelets, pendants, and visitors, who eagerly photographed their tradi-
even “wealth-attracting tile cats” holding ancient tional patterns, such as green peacocks, rhodo-
ingots and bouquets. Li Qiongxian, the booth’s dendron flowers, and seed stitch embroidery. Lev-
representative, captivated visitors with a par- eraging the region’s reputation as the “home of
ticularly ingenious tile cat creation: a figurine that, wild mushrooms,” exhibiting enterprises also de-
when inverted, transforms into a teacup. Born into a signed charming brooches, sachets, and coasters
family of tile cat artisans, Li proudly continues this in mushroom shapes, fully showcasing the unique
heritage, now joined by her daughter in the craft. appeal of Chuxiong Yi embroidery. Wu Jiandong,
The vibrant spirit of “Colorful Yunnan” cap- a representative from Nanhua Yi Embroidery
tivated Shenzhen visitors as stage music filled Cultural Industry Development Co., Ltd., spe-
the air and folk song and dance performances cifically highlighted a stylish, purely handmade
like “FUN Dai,” “Hani Baby,” and “Mountain women’s bag adorned with auspicious clouds and
Flowers” unfolded. A giant floral peacock quick- camellias. He noted that this type of cultural and
ly became a popular backdrop for tourists eager creative product, which harmonizes ethnic flair
to snap photos. Throughout the exhibition area, with fashionable elements, is particularly popular
two major themed displays, “Xu Xiake’s Jour- among consumers. Moving forward, the goal is
neys: Beautiful Land” and “Zheng He’s Voyages: to integrate even more ethnic cultural elements,
Friendship Ambassador,” masterfully blended vir- accelerating their expansion into the embroidery
tual and real experiences. Poetic scrolls on large product markets of developed regions.

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