Page 7 - YunnanTourismCultureTimes (115)

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FOCUS | 焦点

By our staff correspondents □ 本刊综合

Today in Yunnan, travel is being reimagined through new kinds of experiences. In Kunming’s
Yunfang Cultural and Creative Park, former factory buildings have been reinvented as a vibrant,
round‑the‑clock cultural hub—home to theaters, creative markets, and a 24‑hour bookstore. In Dali’s
Fengyu, visitors can not only “adopt” rice paddies online but also take part in hands‑on farming and
stay in rustic‑chic art hotels. In Yuxi, the energy of the Chinese Super League extends beyond the
stadium, spilling into ICH streets and night markets and fueling a distinctive “match‑day economy.”
Cross‑border talk shows turn police officers and doctors into engaging science educators, mixing
laughter with learning. Even traditional wet markets have been refreshed, blending “Mushroom Fes‑
tivals,” dopamine‑driven aesthetics, and book fairs into fashionable lifestyle destinations. Scattered
across cities and countryside, these fresh points of interest together form an experiential map, one
that moves beyond classic tourism and weaves visitors into the very fabric of local life.
As travel evolves from simply viewing landscapes to fully immersing in local life, Yunnan opens
the way for more engaged and dynamic exploration. Why not step into this diverse, vibrant, and ev‑
er‑evolving blend of experiences and discover a Yunnan that feels truly alive.

如今，云南的旅行体验正被一个个新场景重新定义。在昆明云纺文创园，老厂房变身为聚集剧场、市集与 24
小时书房的不打烊文艺地标；大理凤羽的稻田不仅能线上认养，更可亲身参与农事，入住乡村艺术酒店；玉溪的
中超主场将体育激情延伸至非遗街区与夜市，形成独特的“票根经济”；跨界脱口秀让警察、医生在笑声中完成
科普；传统菜市场则凭借“菌子节”“多巴胺”美学和书市融合，变身为时髦的生活秀场。这些分散于城市与乡
野的新节点，共同构成一幅超越传统观光、深入日常肌理的体验地图。
当旅行从风景观赏走向场景沉浸，云南提供了一种更为主动的探索可能。游客们也把自己抛进这场多元、鲜活
且持续生长的融合实验里，感受一个更具新意的云南。