Page 8 - YunnanTourismCultureTimes (115)

07 FOCUS | 焦点

Yunfang never sleeps

云纺不打烊

By Yao Chengcheng and Wang Jingzhong □ 姚程程 王靖中 / 文

“During this year’s holiday periods such as distinctive new cultural spaces, such as the Play Yunfang · Free Dance Pop, and Yunfang incredible; every visit brings something new.”
May Day and the Dragon Boat Festival, Yun- Yunfang Museum, Yunfang Theater, Yun- Colorful Clouds Song and Dance Season. Drawing on the distribution and highlights
fang Cultural and Creative Park in Kunming fang Heart Stage, and the Yunfang 24-Hour “The vintage textile tools and photographs of Yunfang Group’s historical and cultural
curated a rich lineup of events,” explained City Bookstore, we have infused this historic in the Yunfang Museum really take me back. resources, the park has also developed a series
Zhao Ruoxi, Project Director of the park, industrial site with dynamic functions like in- The museum also holds exhibitions and of themed cultural tourism routes, such as the
recounting the recent programs with famili- teractive experiences, exhibition displays, cul- lectures from time to time, which are so in- Yunfang Historical and Cultural Exploration
arity. “The Yunfang Museum presented the tural exchange, and public reading, ultimately teresting. It feels new every time I visit,” said Tour. “These routes seamlessly link the park’s
Shenhua Shengwu exhibition featuring ICH elevating the entire commercial experience.” Grandma Zhang, a local resident living near diverse offerings from historic buildings and
mineral-pigment paintings, the Yunfang Inter- Yunfang Cultural and Creative Park has Yunfang who walks in the park almost every creative shops to art venues, performance
national Commercial Building hosted dance explored multiple avenues to innovate its day. After stumbling upon the Yunfang Mu- spaces, dining, and accommodation, providing
competitions, while Yunfang Theater and the consumption model. The Yunfang Museum, seum by chance, she has become a frequent visitors with a deeper cultural journey,” Zhao
24-hour city bookstore also organized special for example, has introduced paid exhibi- visitor. added.
happenings… Whether you come by day tions—priced at an average of 29 yuan per Yunfang has also become a popular week- Facing a continuously evolving consumer
or night, there’s always something here for admission—alongside art sales and exhibition end spot for young families. Ms. Li, mother market, the emergence of new commercial
everyone to enjoy.” Through this diversity of merchandise, fostering a growing culture of of a 10-year-old, said, “We come here almost spaces, and increasingly diverse and personal-
offerings, the former textile factory is steadily art appreciation and purchase among visitors. every weekend. There are children’s plays, the ized consumer demands, Yunfang Cultural and
transforming into a new urban cultural land- Its auditorium also hosts small-scale concerts city bookstore, exhibitions, markets to wander Creative Park is preparing its next steps. “The
mark. and hands-on workshops. The Yunfang Theat- through, and plenty of great food. Our whole park plans to establish a 3,000-square-meter
Yunfang Cultural and Creative Park is er specializes in children’s plays and original family can easily spend the entire day here.” Yunfang Factory Art Center,” Zhao said,
now home to over 3,050 businesses, provides productions, while professional design teams Zhou Junjie, a student at Yunnan Univer- “which will integrate cultural exhibitions,
employment to more than 20,000 individuals, and studios have been brought in to develop sity of Finance and Economics, especially themed book cafés, hands-on industrial work-
welcomes 20 million visitors each year, and cultural and creative products, continuously enjoys Yunfang at night. The bustling mar- shops, industrial art installations, and cultural
is projected to generate an annual transaction expanding the scope of cultural consumption. kets, lively song and dance performances, and education programs. By deeply integrating
volume of more than 4 billion yuan. Regular cultural performances at venues such energetic sports activities make him lose track culture and technology, we aim to create a
“We focus on trends, cultural heritage, so- as the Heart Stage, the Theater, and the Muse- of time. “When you come to Yunfang after new kind of public cultural and artistic space,
cial engagement, and artistic creativity as our um have given rise to distinctive event series dark, you can wander through the markets, open, representative, multifunctional, and one
core drivers to reinvent the old factory com- under the Yunfang brand, including Yunfang listen to live music, attend talks, and so much that carries both urban influence and the dis-
plex,” Zhao explained. “By carefully crafting Has Drama, Yunfang Philharmonic, Trendy more,” he said. “The atmosphere is absolutely tinctive character of industrial heritage.”