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At its heart, cultural and ethical progress is measured in communities
New currents of progress building better lives. It takes shape through revived festivals in Wa ethnic
villages, grows in rural leaders nurtured by village-school collaboration,
gains energy from “Virtue Banks” that strengthen local governance, and
ripples outward in stories of well-being shared across digital platforms.
Like water, this progress flows quietly yet persistently, enriching every
corner of the borderlands. Here, a shared path is being woven, one
文明新生力 where all ethnic groups flourish, and where heritage and modernity
walk forward together.

文明的故事，就是乡亲们过上好日子的故事。从佤族村寨活化传统节庆，到“村校联动”
孵化乡村 CEO；从“文明银行”激发治理活力，到“云端”平台串联幸福故事——文明如水，
润物无声，浸润着边疆的每一寸土地，编织出一条各民族共生共荣、传统与现代交融互促的幸福之路。

Invigorating shared prosperity

兴，共生长

By Zhang Yinglin □ 张莹琳 / 文

“This is the same rice cake that President Xi made with blends local specialties, such as ancient-tree tea and rice educational parks, and dilapidated homes reimagined as
his own hands,” said Zhao Jiaqing, Party Secretary of Sanjia cakes, with modern elements like coffee, pizza, and de- boutique homestays. Even more encouragingly, villagers
Village in Tengchong and head of the local New-Era Cul- signer merchandise. have embraced new identities: baristas, homestay managers,
tural-Ethical Practice Station, holding up a freshly prepared In Man’gajian Village, Menghan Town, Jinghong operations coordinators… Young people now find fulfilling
rice cake. Five years ago, President Xi visited Simola Vil- City, another innovative rural revitalization model, “vil- careers right in their hometowns.
lage—whose name in Wa language means “a land of happi- lage-school collaboration,” has yielded remarkable results. “Look closely! This isn’t just a glass of beer; it’s the taste
ness”—where he joined villagers in making the traditional Yu Guangbao, Party Secretary of Man’gajian Village and of happiness brewed through village-school collaboration!”
snack and encouraged them to “make this happy Wa village head of its Cultural-Ethical Practice Station, described the declared Yi Junjie, Deputy Dean of the School of Food
even happier.” transformative “chemical reaction” sparked by this collab- Science and Engineering at Kunming University of Science
Zhao explained that the villagers have been actively oration. “The arrival of Professor Li Xiaoyun’s team from and Technology, presenting a craft beer to the audience.
exploring the heritage of Wa culture, turning traditional China Agricultural University has acted like a powerful After more than 240 days of joint effort, from renovat-
celebrations such as the Wa King’s Feast, the New Rice catalyst,” he said. Initiated in 2023, the Three-Man Rural ing buildings and designing layouts to refining brewing
Festival, and bonfire gatherings into hands-on cultural ex- Tourism Complex adopted a small-cluster model, pooling techniques and training villagers, the university team and
periences for visitors. They also regularly organize informal resources from three neighboring villages and introducing village task force successfully cultivated local “villager
“fireside meetings” and “field forums,” where policies are diverse business formats. Through an innovative “govern- brewers.” These micro-breweries have become classrooms
explained and development plans are discussed in language ment + university + collective + rural CEO” framework, for spreading new skills and ideas. Looking ahead, Yi en-
that truly resonates with the locals. many local residents have quickly grown into market-savvy visions further innovation: “This is just the beginning of
“Culture must not only be preserved; it must come rural CEOs and skilled service professionals. ‘Invigorate Yunnan, Benefit Border Areas’ cultural-ethical
alive and generate value,” Zhao emphasized. To that end, Today, abandoned water towers have become trendy practice. We’ll explore integrating micro rural workshops
the village partnered with enterprises to launch “Gifts village cafés, old fishponds transformed into elegant with AI-powered nutrition experiences, so technology can
from Simola,” a cultural and creative shop that artfully swimming pools, low-yield rubber plantations reborn as better serve everyday life.”