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CITY LIFE | 城事

Tourism-culture integration yields fruits
文旅融合 魅力无限

Cultural creation is not necessarily about physical 126 key relevant projects. To seek in-depth cooperation social and economic benefits. Yunnan is already looking
commodities; it can be grafting and transplanting of with businesspeople from all over the world in upgrading forward to the Cultural Fair next year.
similar things or ideas. In Yunnan, many things are highly traditional scenic spots, developing rural tourism, exploring
influential in themselves, such as the province’s five “red” health tourism, integrating culture and tourism, boost “red” Read More: The year 2023 marks the 10th anniversary
stories, the first Chinese tourism “blogger” Xu Xiake, the tourism, and promote cross-border tourism, the province of the Belt and Road Initiative. In such a context, as the
Asian elephants which made a northward journey and sincerely invited industry players to share and build the most important exhibition in China’s cultural industry, the
returned to the south afterwards, the black-headed gulls lifestyle called Yunnan. Cultural Fair strove to expand China’s cultural trade and
that have long made a habit of wintering in Kunming, As a national, international and comprehensive exchanges with foreign countries this year. It attracted 300
and the cultural relics unearthed from the tombs that date exhibition and trade fair focusing on the cultural industry, overseas exhibitors from 50 countries and regions, and
back to the ancient Kingdom of Dian. Many cultural and the Cultural Fair has been held for 19 years. For Yunnan’s it was partaken of by overseas buyers and professional
creative products exhibited at the Cultural Expo can also be culture and tourism industry, it has become a stage to audience from 108 countries and regions both online and
grafted to other places. For example, the first CPC National showcase new technologies, new products, new forms of offline. During the Cultural Fair, the Cultural Import and
Congress-based products and study tour experience offered business, and new models, a platform to seek win-win Export Trade Fair was also held in a bid to build a platform
by Shanghai, the Sanxingdui cultural relics-inspired cooperation, exchanges, and mutual learning, and a window for the import and export of high-end cultural products. At
ornaments and toys, and the Wang Yangming-related on its new developments and achievements. All participants the Cultural Fair, more than 120,000 cultural products were
cultural and creative products. agreed that the Cultural Fair has promoted Yunnan-based exhibited, more than 4,000 cultural industry investment
At the Yunnan Cultural Industry Project Promotion and cultural enterprises’ images and brands and enhanced and financing projects were presented and traded, more
the Cultural Industry Investment Promotion which were their exchanges and cooperation with outstanding cultural than 500 side events were held, and more than 4 million
held during this year’s Cultural Fair, Yunnan released enterprises in other parts of the country, achieving both participants were registered.