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Amplifying advantages through tourism innovations

创新玩法 放大优势

“Why do you choose to travel Yunnan?” of them were watching a movie in the open air under the stars. In recent years, by relying on Yunnan stories and fully
Your answers may vary from delicacies to natural In early spring, more than 10,000 athletes joined in a tapping the cultural resources in “red” scenic spots and
beauty, small grain coffee, diverse ethnic cultures, and a marathon in the blooming canoa fields in Luoping, Qujing, attractions, Yunnan Leyoushan Cultural Communication
slow-paced life. Whatever your answer, it is the correct and the circuit ran through a number of classic attractions Company has made Yunnan known to more tourists inside
answer. Tourists to Yunnan are faced with an increasingly such as the Jinji Peak Forest and the Jiulong Culture and and outside the province in the form of LARP scenarios.
wide range of choices. Health Theme Park. This circuit, integrating beautiful “So far, we’ve launched two cultural tourism projects in
The Xiaoaozi Coffee Manor in Nandaohe Village, ecosystems and modern urban facilities, brought a different Mengzi’s Bisezhai scenic spot, namely Action Autumn
Nanping Town, Simao District, Pu’er City is the setting experience for marathoners from all over the country. Harvest and Love on the Tropic of Cancer. The two scripts
for the movie Coffee or Tea. In addition to a 300-mu In recent years, Yunnan has developed a series of are intended to bring back the undeletable memories
ecological coffee production base, this Coffee Manor also innovative tourism products, forms of business, and connected with the small railway station during the war
offers a coffee brewing experience area, so it is actually models to promote the integration of tourism and multiple years,” Shi said. Through well-designed scenes, props,
a comprehensive experience-oriented manor integrating industries. New forms of tourism such as health-oriented and clues, as well as character interactions, performances,
study tours, sightseeing, and coffee culture. Activities such holidaymaking, outdoor sports, study tours and self-driving puzzles, and more, the scripts can enhance the tourists’
as coffee roasting and brewing enable tourists to enjoy camping are emerging like mushrooms. The diverse tourism “sense of being there and then”. On some occasions, the
the taste of mountains and forests, greatly enhancing their experiences have made Yunnan a pilot area in meeting scripts also involve intangible cultural heritage items such
tourism experience. different tourist needs with a full range of products. as tie-dye, paper gods, and ebru painting so hat tourists
On May 23, the 18th and 19th China Huabiao Film As a new form of cultural tourism, live-action role- can experience Yunnan’s intangible cultural heritage
Awards were held. The movie Coffee or Tea won the 19th play (LARP) tours have become a new trend in the cultural handicrafts.
China Huabiao Film Award for Outstanding Rural Film. tourism industry in recent years. “Immersive tours provide “The integrated development of immersive LARP
In a campsite on the outskirts of Kunming, out reporters tourists with a more in-depth touring experience and enable tours and cultural tourism is at an early stage in Yunnan.
saw tourists fishing at the waterside, trying bungee jumping, them to remember more of the local history and culture,” Although we are still making explorations, many scenic
or playing frisbee with friends. When night fell, tourists said Shi Yuchen, cultural director of Yunnan Leyoushan spots are ready to cooperate. We’ll stay true to our founding
barbecued around the fireplace, drinking and laughing. Some Cultural Communication Company. mission and continue to create more good scripts,” Shi said.