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Cities and prefectures strive to steer changes

多地发力 改革求变

During the May Day holiday, Yunnan tourism its Culture and Tourism Development Plan for the
registered more than 35 million trips and achieved 14th Five-Year Plan Period, explicitly setting the
revenue of nearly 35 billion yuan, delivering better targets of receiving more than 365 million tourist
performance than in 2019. New forms of business, trips by 2025. In terms of development pattern,
scenarios, and highlights such as art festivals, music Kunming plans to establish a core demonstration area
festivals, creative bazaars, camping, adventures, and light up the Panlong River and Dianchi Lake.
ethnic costume photography have livened up the In addition, Kunming plans to build three to five
province’s tourism industry and greatly enriched integrated scenic spots.
tourists’ experience. Tourists came to Yunnan in high To fully leverage the huge development potential
spirits and returned stratified and delighted. of night economy, Dali Bai Autonomous Prefecture
“A lifestyle called Yunnan” is life-centered and is focusing on its highlights such as the night tour of
experience-oriented. Unlike traditional attraction- Erhai Lake, the night tour of Butterfly Spring, and the
centered sightseeing, Yunnan tourism is now Yang Liping Theatre late-night shows. The prefecture
more about fulfilling holiday-making and in-depth is boosting cultural tourism consumption across
experience. the board to drive the upgrading of the regional
Today, Yunnan is striving to develop innovative tourism industry chain, lead the development of night
tourism products and strengthen tourism-related economy, and enhance the comprehensive strength of
basic industries. To build itself into a destination tourism destinations.
friendly to people of all ages, the province’s To promote the in-depth integration of culture and
tourism industry seeks to meet not only the needs of tourism and alleviate the “cultural Lijiang” brand,
tourism enthusiasts and urban consumers, but also Lijiang City as the world’s cultural tourism city has
those of young people, women, children, and the launched a three-year action plan. The city will focus
elderly. The province is working hard to promote on the building of “Red Lijiang”, “Colorful Lijiang”,
the transformation of its scenic spots and improve “Homelike Lijiang”, “Artistic Lijiang”, “Creative
their quality, cultivate new forms of business to Lijiang”, so as to add culture, health, sports and more
accommodate new market players, promote the elements into its tourism industry. The city also aims
reconstruction of the tourism operation system, and to enrich the contents of tourism, develop new forms
convert tourism market players into service providers of business in the tourism industry, and introduce
and better life creators. The province is also new ways to tourism.
strengthening the introduction and training of talents By combining tourism with other industries,
and optimizing the management of services, so that the new forms of business in the tourism industry
tourism professionals will become guides for a better are driving the transformation and upgrading of
life, assistants for recreation and holidaymaking, and traditional industries and injecting strong impetus
advisors for customized travel. In time, every tourism in innovations. Today, new tourism forms, newly
practitioner will turn recommender and spokesperson tourism products, and new tourism models are better
for a better life and . catering to the increasingly diverse needs of tourists.
Instead of waiting for changes, Yunnan is actively In a word, “a lifestyle called Yunnan” is something
effecting changes. Yunnan’s cities and prefectures worth experiencing and something not to miss.
are stepping up efforts to break new ground in the
cultural tourism market. In March, Kunming issued