Page 13 - Yunnan Tourism Culture Times (92)

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CITY LIFE | 城事

Yunnan food attracts young consumers through innovation

勇创新 餐饮消费年轻化

At the Catering Expo, not just emerging attention to nutrition, health and diversity, products with traditional Chinese cooking
catering brands and new-style hotels but so they have developed a series of pre- concepts and present a good flavor,” said
also time-honored businesses tried differ- cooked ham dishes and derivative products Shi Wanqiang, founder of Shidachu. With
ent ways to attract young consumers. The to meet the needs of young people. more than 30 years of experience as a chef,
combination of the catering industry with Unlike traditional instant rice noodles, Shi has been committed to increasing the
the wedding industry, latest technological which are packed with several seasoning added value of Yunnan’s specialty healthy
advances and the concept of sustainable bags, Shidachu - Fresh Flowers Crossing the ingredients with innovative technology.
development has injected added value and Bridge Rice Noodles provide only one small “Based on our research of young con-
fresh vitality to Yunnan’s food industry. square seasoning bag, which is not greasy sumers, we often bring our mobile coffee
Innovation is seen in marketing. To pro- at all and contains Yunnan’s specialty spices vehicles to scenic spots and central neigh-
mote Yunnan cuisine, Douyin (Tiktok) has such as lemon slices, lemongrass, and gin- borhoods in hope of encountering young
combined food with culture, fashion, tour- ger. Shidachu has innovatively developed a consumers,” said Zhang Sixi. Zhang vowed
ism, music, games and more make Yunnan freeze-dried seasoning bag. With a bowl of to stay put in the coffee market and to de-
food cover users with relevant preferences. boiling water, it only takes a dozen seconds velop more cost-effective, fashionable, and
Innovation is also seen in consumption to restore the flavor of the original soup. attractive products for the young consumer
scenarios. “We offer instant ham snacks and “We aim to produce Yunnan’s crossing the market. (Yunnan Daily)
low-salt ham slices. In particular, we offer bridge rice noodles that are different from
raw ham to cater to young people,” said similar products and keep pace with the
Yang Xiaolin, branding director of Xuanwei times. Meanwhile, we hope to integrate our
Yangjia Jiangxin Ham Food Co Ltd. With
young people becoming main force of con-
sumption, Yang’s company is paying more