Page 9 - Yunnan Tourism Culture Times (92)

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FOCUS | 焦点

Time-honored Yunnan tea industry

takes on a new look

云茶“古风”焕“新颜”
Shiping Intangible

On October 13, the 15th China Yunnan electronic tea shelves enable consumer to Cultural Heritage Demonstration
Pu’er Tea International Expo Fair (hereinaf- choose their desired tea products more eas-
ter referred to as the Tea Fair) was declared ily. Our desktop tea conveyor can serve tea 石屏的非遗文创 T 台秀
open at the Kunming Dianchi International over a long distance,” said Lin Rongjian,
Convention and Exhibition Center. marketing director of Bafang Tea Garden On October 2, the Shiping Intangible A photo album reflecting the traditional
Nurtured by the diverse, unique, and una- Tea Industrial Co Ltd. Cultural Heritage Demonstration was held in architecture in Shiping was released at the
dorned ethnic cultures, the Yunnan tea industry According to Mo Yinyan, vice president Shiping Ancient City in the south of Yunnan venue. Also exhibited were some Chinese
represents harmony between man and nature. of Yunnan Changninghong Tea Industrial Province. The event was like a dialogue be- ink landscape paintings by the famous paint-
There is a beautiful story behind almost every Co Ltd, their company is now the larg- tween the past and the present era, enabling er, composer, and director Yang Songge, with
type of tea in Yunnan, such as the Wa roasted est CTC (crushing, tearing, and curling) visitors to experience the collision of intan- the theme of “A Quest of Dreams in Ship-
tea, the Dai and Hani bamboo tube tea, the Bai tea producer in China, boasting seven gible cultural heritages and the new living ing”. These sideline events also helped the
three cups of tea, and the De’ang and Bulang world-leading intelligent black tea and trend as well as the fusion of intangible cul- audience to appreciate the infinite charm of
sour tea. In the De’ang epic Dagu Daleng green tea production lines. The CTC process tural heritages and modern creativity. intangible cultural heritages.
Gelaibiao Standard, the evolution of tea was can extract the nutrients and flavor of tea The event successfully combined in- Shiping’s intangible cultural heritages
fascinatingly related. Yunnan is also famous within the shortest time, giving birth to new tangible cultural heritages with fashion involve unique craftsmanship and ethnic
for its tea sets, such as the Jianshui purple pot- tea processing and brewing methods, so that and cultural and creative products, fully characteristics. The silver jewelry and Yi
tery, the Huaning pottery, and the Nixi black Yunnan tea products can meet the modern demonstrating the beauty of fashion, and embroidery are skillfully combined with
pottery. Today, the Yunnan tea industry has trendy tea-drinking needs. What’s more, tradition, and emerging living trends. Ximo trendy culture, making the meticulously
taken on a new look, with new tea products, these new developments have also got Yun- Cultural Communication Co Ltd presented tailored ethnic costumes extremely daz-
new tea-making techniques, and new tea busi- nan tea recognized on the global market. a high-quality exhibition of ethnic embroi- zling on the stage. By integrating modern
ness models adding fresh splendor to the Tea For thousands of years, Yun tea has dery, handicrafts, and costumes designed creative elements, traditional intangible
Expo. been transported all over the country and by intangible cultural heritages inheritors. cultural heritages were presented before
“Through in-depth exploration, we have the world along the Silk Road and the Tea “Our Huayao Yi costumes are simply gor- the public in new forms, enhancing the
introduced scientific and technological ad- Horse Road. Today, the fragrant tea leaves geous, but we need to improve them so they public understanding and recognition of
vances to the tea industry. We have built a are making a beautiful trajectory through become more fashionable, stylish, and wearable intangible cultural heritages and playing a
smart teahouse, providing consumers with history to become a globally known symbol in daily life,” said Ximo, general manager of significant role in promoting their prosper-
a new type of tea space. Our stereoscopic of Yunnan. Ximo Cultural Communication Co Ltd. ity and inheritance.