Page 11 - YunnanTourismCultureTimes (112)

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FOCUS | 焦点

A museum steeped in coffee aroma

博物馆里有咖香

The Yunnan Coffee Factory Co., Ltd. in coffee enthusiasts and industry profession-
Kunming offers an immediate sensory de- als to young tourists and study tour groups,”
light: the aroma of coffee intertwined with explained a staff member at the Yunnan
a rich cultural atmosphere. More than a tra- Coffee Factory. “The factory prides itself on
ditional museum, this unique cultural space offering a rich array of experiential activi-
integrates coffee culture promotion, product ties. Guests can delve into coffee roasting,
experiences, study tours, cultural and crea- master brewing techniques, or even craft
tive products, and processing functions. unique coffee bracelets—activities designed
Dr. Htike Lwin Ko, a Myanmar-national to engage diverse interests.”
communication officer from the Yunnan Building on over 30 years of industry
International Communication Center for experience and Yunnan coffee’s increasing
South and Southeast Asia, recalled his international standing, the Yunnan Coffee
“coffee discovery journey” with a smile. Factory is confidently innovating, moving
“Initially, it felt a bit like a coffee shop,” he beyond sole production to embrace culture,
said, “but the tour unveiled incredibly rich fashion, and creativity. A staff member en-
content.” He highlighted the comprehensive visaged their next strategic move: “We will
display of the bean-to-cup process, com- utilize the factory’s 5,000 square meters to
plemented by zones for reading, training, develop a ‘shared factory,’ opening office
experiences, product sales, and coffee bean areas and establishing professional roasting
processing. “It was truly a very interesting rooms.” This will offer shared services—
experience.” In just half a day, Htike Lwin including equipment, technology, bean
Ko deepened his understanding of coffee sources, and physical space—to passionate
history and culture, enjoyed an immersive coffee enthusiasts and owners of small to
roasting session, tasted delicious coffee, and medium-sized coffee shops. “Our objec-
acquired his favorite cultural and creative tive,” the staff member stated, “is to foster
products. innovative growth within the coffee industry
“We’re seeing an increasing influx of and deeply integrate its cultural and indus-
visitors, from domestic and international trial aspects.”